Andy Dickinson Andy is a Senior lecturer in Journalism at Manchester Metropolitan University where he is the program lead for the MA Multimedia Journalism.

Keyword headlines

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Journalists, they say, would be wise to do a little keyword research to determine the two or three most-searched words that relate to their subject–and then include them in the first few sentences. “That’s not something they teach in journalism schools,” said Danny Sullivan, editor of SearchEngineWatch, an online newsletter. “But in the future, they should.”

From the New York Times via dotJournalism

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