FT embargo content

Courtesy of Yahoo News – The FT have announced a 24 embargo on content to 3rd party suppliers meaning that if you don’t get it direct from the FT you wait a day.

The extended embargo is part of our strategy to help build more direct relationships with our customers, which will enable us to understand them better and meet their needs more effectively.

I suppose getting your hands in to somebodys pockets directly a better way of getting to know them but what are the benefits? It’s an interesting move though. It shows that the interaction model is moving closer to the finance and marketing model.