Murdoch’s speech was a while ago but this [response from Mathias Döpfner](http://www.signandsight.com/features/756.html), head of the Axel Springer publishing empire, makes interesting and enlightened reading.

I can hardly imagine a better metaphor for good journalism than gospel. Gospel is movement, gospel is spirit, and gospel is soul. Good gospel moves the entire community. And moving people is exactly what we want to do. Good journalism is moving. However much changes – this will stay the same.

I like his Gospel analogy but I get the feeling that many of his colleagues have skipped revival bit and gone straight for dogma and the inquisition