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> “I think we’re at a very strange point of all these enormously powerful, old, rich institutions — the great brand names of the business — dying in front of our eyes. And they won’t pick up the clue phone,” Lydon told Wired News. > > “They won’t understand the simplest rule, that your audience is your friend. Your audience is smart. Your audience is trying to help. Let them in to the conversation.”

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