BBC go round in circles. It’s official.

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> “We need a BBC ready for digital and for 360 degree multi-platform content creation, which brings different kinds of creativity together – in technology as well as content – to deliver what we need in this converging world.”

So says BBC director-general Mark Thompson.  So what is 360 degree multi-platform content creation?

Others are asking

Any moment now he’ll tell me that the Web is revolutionizing media and the BBC is proud to be leading the vanguard of that revolution. Old media are linear — new media are planar! Let me know when you get to three dimensions, because that would be cool. P.S. I want an aircar.

To me this suggests a frightening trend in management speak. Mark Thompson has  pretty much said that the BBC’s new media plan is to go round in circles.
Sign me up for an air car

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360 won’t work at the BBC

[Tweet]( a previous post I was a little sarcastic about Mark Thompson’s use of the phrase 360 degree content creation...   Never miss a story from, get updates in your inbox.