BJTC/NCTJ mashup: Industry reps wake up to industry
These include the organisation of a journalism skills summit early next year, the development of a new video journalism qualification, development of joint accreditation criteria for multi-media journalism courses and broadening the print journalism law syllabus to include on-line and broadcast law and regulation.
Of course this is good news for both organisations. The BJTC get to commodify their knowledge base on the back of the NCTJ getting awarding status. The NCTJ get to buy in the broadcast and multimedia pips that they have been sadly lacking.
Kim Fletcher, NCTJ Chairman said,” Newsrooms are in the midst of a digital revolution and the traditional distinctions between media are blurring. Plans for our two organisations to join forces on a number of initiatives is a great step forward and can only be good for the future of joined-up journalism thinking and working.”
In the past few years University journalism departments have been working hard to reflect the ‘future of joined-up journalism thinking and working’ with multiple medium journalism courses. We recognised a long time ago that the lines had blurred. The sad thing is that accrediting bodies, especially the NCTJ have seemed to be intent on entrenching single media journalism skills in to our curriculum’s.
It’s a shame that they don’t see fit to recognise that. Worse still, the cynic in me feels that the development of the journalism education agenda will be driven by an organisation that has done everything it can to resist the development of this journalism future.