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[Robin Good](http://www.masternewmedia.org/news/2007/01/17/convert_and_encode_video_files.htm) (and the newspaper video list) alerted me to new online video encoding service [Hey!Watch](http://heywatch.com/site).

Robin is beside himself with the usefulness of the site.

The enthusiasm expressed in this review is the consequence of genuine excitement for a technology that breaks ground on several fronts showcasing to many start-ups what it really takes to deliver a killer service. It may be niche, but this is really a killer.

A little later: I’ve just had a go and I have to agree, this is pretty impressive. I especially like the transfer option. Give it a url and it will grab the video and allow you to convert it. Just had a nice email to tell me it was done.

Very easy, very nice.