Types of online video: redux
So here is my ‘new and improved’ types of video content on the web post. With examples!
I figured that things needs to be considered in three areas. Where it comes from, the content we create and how we distribute it.
Where it comes from.
Video content is created or sourced by from several places:
What do we do with the content?
Regardless of where it comes from, we can divide the way we treat the video in to a few different types. What talking about here is not what is done to it technically. The focus here is the amount of editorial input.
Raw/Write-through video – This video is not edited for editorial purposes. It may be cut for time, but the content is left untouched. Quick snippets of interviews, actuality of events such as cctv or eye-witness content would fall in to this category. Bobbie Johnson has an interesting take on this with his term* ‘write through video’*. I’m assuming by that he means video that just goes on-line without any editorial input.
Packaged – the source video is edited, or goes through some form of post production process to restructure the content to produce a stand alone piece. The style, ‘quality and editorial approach may differ, from publication to publication and the package may contain a mixture of content from all of the sources identified above. The majority of video on news sites has gone through some form of packaging. I would recommend the list of sites by Cade White.
Bulletin/vod cast – Usually shot in the newsroom, but often containing other content. This is a short presentation of the news similar to a TV news bulletin. Have a look at LEP TV for an example or The Santa Cruz Sentinel for a more Vlog styled approach.
Once the content has been processed, how do we present it?
Here is an example (not great layout) of that from a Welsh newspaper, The Evening Leader, with a story about the theft of camping equipment caught on camera. The Arizona star has a better presentation (in fact its a nice multiple media story all round) in a story about the demolition of a local landmark – San Manuel smelter stacks toppled
Multimedia Video – Multimedia video is generally contained within a broader flash presentation, either directly as embedded content within the flash file, or as stand-alone files. Again, the content can be of any kind of content and it can also be used to deliver different styles of video – eg the TimesCast is a multimedia bulletin. The key is that the video is only accessible from links within a flash presentation.There are plenty of great examples of multimedia out there.
Video sharing – As well as being a source for video content, video sharing sites are often an output channel for media organizations. For most this is a technical issue. Many people use youtube or other video sharing/management sites to store and convert video. Here I’m thinking about those organizations that are using blogs to show video content because of their publications cms limitations. But some are also advocating, quite rightly, the use of these services as a form of parallel publication. Taking advantage of the technology (tag’s etc) and the popularity of these sites to extend your audience. The Daily Iowan has a YouTube section (link from … ) and KZSW, a local TV station in California, has begun posting news and sports coverage to YouTube. (Link from Howard Owens)
Other platforms – like the video sharing option a secondary output for many publications would be to make their content available for other platforms like Ipods and PSPs. Online conversion services like Hey!Watch make this possible on a no/low budget.
So there you go. I’m sure there is still some way to go on this.