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Like a [container of good advice washed up on the webshore](http://news.bbc.co.uk/1/hi/england/6289371.stm), Tomski provides an insight in to the [BBC’s web 2.0 approach with 15 guidelines](http://www.tomski.com/archive/new_archive/000063.html) we should all pick over and take away something interesting from.
Build web products that meet audience needs
The very best websites do one thing really, really well
Do not attempt to do everything yourselves
Fall forward, fast
Treat the entire web as a creative canvas
The web is a conversation. Join in
Any website is only as good as its worst page
Make sure all your content can be linked to, forever.
Remember your granny won’t ever use “Second Life”
Maximise routes to content
Consistent design and navigation needn’t mean one-size-fits-all
Accessibility is not an optional extra
Let people paste your content on the walls of their virtual homes
Link to discussions on the web, don’t host them
Personalisation should be unobtrusive, elegant and transparent
