[David Dunkley Gyimah makes a plea ](http://www.journalism.co.uk/news/story3157.shtml)on journalism.co.uk to use the growing data capacity of broadband for more innovation.

The latest chapter of the ‘what to do with broadband’ soap opera is upon us but already it would appear the script is wearing thin.

Television Networks and publishers eager to enter and go beyond Web 2.0 are using it as a repository for repeats. At best meeting the need from ‘cash rich, time poor’ audience. At worst just plugging a nuisance gap: ‘what do we do with this all this capacity?’

You can’t disagree. David gives some great examples of people using the web to get good quality video journalism out there to an online audience.

In the UK, there are some notables include felixstowetv.co.uk and18 Doughty Street – but we’re only just off the blocks. It will be interesting to see what the soon-to-launch ITV.com has to offer in this area.

It will be interesting to see what they come up with. But David makes the point that there is a real opportunity go beyond the traditional broadcasting schedule. He cites his own response to a BBC documentary The trouble with Black men, called The Trouble with the Trouble with black men, as an example of taking the “opportunity to reply to the original show and continue the debate”

But broadband’s possibilities are more than just an offering of mash-up programming. It should become a first destination for UK video journalists.

Good point but perhaps we should be setting out sites higher than just UK video journalists. David is right, broadband capacity should be a place for innovation and the impact and opportunity for those in broadcast is obvious.

But innovation needs to go beyond the programme idea and the distribution channel. It needs to go beyond the novelty that stories and ideas that wouldn’t get broadcast can now be broadbandcast and engage with the medium as something more than a too for subverting the distribution channels of the traditional media. It needs to get right in to the very heart of the way we tell the story.

Broadband gives everyone the opportunity to participate. Everyone could be a video-journalist, but why. Why not something different? Why not something new and really innovative.

Broadband has to be so much more than just disruption for traditional broadcasters.