Quickies: Measurement and web video
Jeff Jarvis explains why he thinks there is a need for a measurement summit
I think it’s time for a measurement summit: Bring together the measurement companies, the advertisers and their agencies (buyers), the sites’ reps (sellers), the media sites, and technology companies and let’s hammer out some standards and methods for measurement.
…and what I’m generally interested in:
How Web video content is different by producer Adam Eland. It’s part one (all the best blogs have multi-part posts you know 🙂 ), starting with intimacy and authenticity.
The bottom line, though, is that WV is different. Jeff and I started our company BrightRED Pictures because we believe strongly that this is a new art form, with it’s own conventions.