We’ll do books, you do proper discounts
A post that caught my eye was Mindy McAdams hardware requirements for trainee journalists. Just to reinforce Mindy’s caveats here, she does say these are thoughts and maybe better aimed at grad rather than undergrads, but bearing that in mind, here is what she recommends
- Require them to own a good-quality small point-and-shoot camera that can be used for video (see previous post).
- Require them to buy a decent microphone and a decent digital audio recorder (I’m talking about a kit that comes to about $200 U.S., total).
- Require them to have a relatively new laptop computer, either Windows or Mac.
For here a relationship with the tools of the trade is the key here:
I think perhaps we have come to the point when a journalist should have the kind of relationship with his or her computer that a photojournalist has with the camera. It is always with you. It is always ready.
You can use new media to be a great reporter. Or you can use it as a crutch. I happen to think there are a lot of talented student reporters out there who can become great if they’ll understand and use these tools appropriately.
It’s something that I’ve been giving a bit of thought to as I pulling together reading lists for the coming year. It struck me how much money we expect students to pay for books when we know that students will, in general, not read them.
So I’ve been toying with the idea of adding software to my reading list rather than books. Spend 30 pounds on soundslides rather than that journalism history book. You know the one. The one you’ll use for one quote.
We are fast moving in to a world where specialist software is more expensive to purchase and update than a book, yet in education we commit to providing software for students but expect them to pay for books. Is that the wrong way round or is it just me?
Don’t get me wrong, I’m not advocating getting rid of books (or journalism history, for that matter) or put the cost of software on the students. I’m saying we train these students to use software as a skill that they will carry with them in to industry so why not get them to invest in it now and, as Mindy suggests, build a relationship with it. The more contextual information – the book learning – is our (educations) addition to the pot and we should support that properly, with well stocked libraries rather than over stocked desktops.
Hardware like cameras and laptops is a sticker issue. There is always the issue of less well-off students and access to kit. But in that respect I think we need more effort by manufacturers to make student discounts more generous on hardware. After all, get them early and they will stick with you.
So, how about it Dell or Apple? We’ll try and get a few more books and create people who will make your products fly, if you produce a 40% student discount on your hardware.