No it’s not having the web sewn in to your pants.

That gem came from Chris Soprychan, Multimedia Editor of the Rockford Star in the US. He features in their new online job ad which is very nice indeed. (via Howard Owens)
It’s a neat little multimedia package that really sells the attitude of the place.

![Chris Soprych sells the cyber to fibre concept](https://i0.wp.com/www.andydickinson.net/wp-content/uploads/2007/06/starad.jpg?w=525)
Go and take a look and if you are in the UK just ponder what kind of ad your local paper would create…

…Yeah, I thought so to.