Daily mail TV ad

Reading Time:

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> Readers of England’s *Daily Mail* are generally acknowledged to be the dumbest segment of semi-literate Britons, narrowly pipping *Sun* readers at the post. But, if this commercial for the paper’s Sunday edition is any indication, they’re also a group deeply divided along gender lines. The men want Diddy, the women want *Vogue*. We bemoan the stupidity of our countrymen with tiresome frequency; nice to know that the problem is international.

That’s according to New York gossip blog Gawker, commenting on the latest TV ad for the paper.

I must say, I enjoyed the ad. See it for yourself on Gawkers site.

I also enjoyed one of the comments from Bowleserised:

If you want to write for a women’s glossy in the UK, they tell you to read up on the Mail, because that’s what women want. Ditto if you’re trying to make programmes for BBC2.

Ouch

Pompous, tendentious, ill-informed claptrap.

[Tweet](https://twitter.com/share)**Update:**[*Neil Benson responds*](http://onlinejournalismblog.wordpress.com/2007/06/13/the-lofi-podcast-should-newspapers-bother-with-video-journalism/#comments)* in more detail to why he thought the...

links for 2007-06-16

[Tweet](https://twitter.com/share)- [Greenslade reports on the growing confidence of the regional media in the digital arena](http://blogs.guardian.co.uk/greenslade/...

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