Daily mail TV ad

Reading Time:

> Readers of England’s *Daily Mail* are generally acknowledged to be the dumbest segment of semi-literate Britons, narrowly pipping *Sun* readers at the post. But, if this commercial for the paper’s Sunday edition is any indication, they’re also a group deeply divided along gender lines. The men want Diddy, the women want *Vogue*. We bemoan the stupidity of our countrymen with tiresome frequency; nice to know that the problem is international.

That’s according to New York gossip blog Gawker, commenting on the latest TV ad for the paper.

I must say, I enjoyed the ad. See it for yourself on Gawkers site.

I also enjoyed one of the comments from Bowleserised:

If you want to write for a women’s glossy in the UK, they tell you to read up on the Mail, because that’s what women want. Ditto if you’re trying to make programmes for BBC2.


Pompous, tendentious, ill-informed claptrap.

[Tweet](https://twitter.com/share)**Update:**[*Neil Benson responds*](http://onlinejournalismblog.wordpress.com/2007/06/13/the-lofi-podcast-should-newspapers-bother-with-video-journalism/#comments)* in more detail to why he thought the...

links for 2007-06-16

[Tweet](https://twitter.com/share)- [Greenslade reports on the growing confidence of the regional media in the digital arena](http://blogs.guardian.co.uk/greenslade/...

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