[S]upply self-contained video clips alongside text, photographs and interactive graphics which will allow Johnston’s online editors to put together their own individual packages.
Later in the article:
Tony Watson, editor-in-chief at The Press Association, said: “This deal will allow Johnston Press to take advantage of PA’s news gathering skills across text, stills, video and graphics to create compelling and dynamic web content.
Don’t get me wrong, anything that adds more arrows to your web editors bow is a bonus. But I thought owning a newspaper group of the size of JP should give you a pretty good resource for *“news gathering skills across text, stills, video and graphics to create compelling and dynamic web content” *already.
Isn’t that what they do?
Why not create a central repository of all the regional content already generated by papers for all the editors to share? A JPA…