There are a few nice at the [Editors Weblog](http://www.editorsweblog.org/analysis/2007/10/a_day_learning_videojournalism_at_the_pr.php#more) that offer an insight in to way PA are training people in video.

Jean Yves Chainon spent some time with delegates on a PA video storytelling class taught by the irrepressible David Dunkley Gyimah and gives a number of points that he picked up that are invaluable to people looking to speed up and improve on their video storytelling skills.

There are some real, practical, pearls of wisdom in here. Like these points for preparation

– 4Ps of preparation: prepare the story (just as for any other medium), prepare the location (background, noise, frame), prepare the camera (make sure everything is set up) and prepare the journalist / interviewee.
– “mise en scène”: the ‘language’ of the background must match the story. If the story is about sailing, don’t accept if the interviewee offers to meet you in his office.
– 3 questions is optimal for quick pertinent content: “if you’re not going to get it after 3, 4, 5 question, you’re not going to get it,” says Dunkley.

This is a partner article with an article by PA’s , Head of Training Tony Johnston abut how their training in multimedia has grown and developed.

He makes a great point about the impact multimedia has had on quality:

Doesn’t this multimedia craze, with its emphasis on hits, increased audience, and bells and whistles, risk taking journalism the wrong direction?

Multimedia is simply what’s asked by customers (newspapers and news organizations in the case of PA) as well as the audience, explained Johnston. Although some journalists don’t like to think of themselves as profit-making companies, “it’s ultimately about business.”

But the basic journalistic requirements and points of contact with the audience haven’t changed – people still want to hear about their local school and hospital. Simply the ways in which information is delivered have changed. So, as long as journalists continue to learn how to produce quality journalism, as well as multimedia, there’s no reason for quality to decrease. (Not to mention well-led multimedia storytelling can improve journalistic coverage too).

A great set of articles.