Big portals look for niche sites to work with.
“Big Internet companies such as MSN and Yahoo have small teams whose job it is to ‘discover’ these smaller sites before their competition does. They scan the Web, attend industry conferences and hobnob with start-ups to get names of talented but obscure content providers.”
I know that some regional sites are doing this with bloggers but we are missing a trick if all we end up doing is reporting a success story of a local blogger signing a deal with AOL.
Get out there and find those sites before they do.