Big portals look for niche sites to work with.

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[Corey Bergman](http://www.lostremote.com/) at Lost Remote highlighted a Wall Street Journal piece about[ large portal sites looking to niche sites for talent](http://www.lostremote.com/2007/11/12/portals-inking-lots-of-deals-with-niche-sites/).

“Big Internet companies such as MSN and Yahoo have small teams whose job it is to ‘discover’ these smaller sites before their competition does. They scan the Web, attend industry conferences and hobnob with start-ups to get names of talented but obscure content providers.”

I know that some regional sites are doing this with bloggers but we are missing a trick if all we end up doing is reporting a success story of a local blogger signing a deal with AOL.

Get out there and find those sites before they do.

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[Tweet](https://twitter.com/share)[Paul Bradshaw ](http://onlinejournalismblog.com/2007/11/12/five-ws-and-a-h-that-should-come-after-every-story-a-model-for-the-21st-century-newsroom-pt3/)continues his essential series on Newsroom of the 21st century with a...

links for 2007-11-13

[Tweet](https://twitter.com/share)- [howardowens.com: media blog » Blog Archive » Just thinking about video in the age of disruption](http://www.howardowens.com/2007/...

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