![DN phone](https://i0.wp.com/www.andydickinson.net/wp-content/uploads/2007/12/dphone.jpg?w=450 "DN phone")

Forget about the newspaper loyalty card the newspaper loyalty phone is the future.

According to a report in Journalism.co.uk

Swedish newspaper Dagens Nyheter (DN) has launched the world’s first ‘newspaper’ telephone to give users instant access to the paper’s online content.

The Nokia 6120 handset features a special DN button that gives subscribers direct access to the daily’s website, according to Agence France-Presse

It is available to buy from the website and “includes a 199 kroner-a-month (around £20) call plan for those who sign up.”

dn-phone.jpgI think this is a great idea. Forget about the huge ad market you can push in to. Think about Reuters multimedia trial. One of the problems with trying to get some kind of multimedia app on a phone to deliver UGC content back to a publisher is the problem of platform. How do you guarantee that it will work on the range of phones out there?

This solves the problem. I’m thinking that the next lot who try this idea should think about putting another button that is an ‘send my pictures/video to the paper”

See the all singing, all dancing (all Swedish) flash site for the phone