[Alf Hermida posted a video](http://reportr.net/2008/01/08/preparing-journalists-for-a-brave-new-digital-world/) he saw at the at the [Knight Digital Media Center Multimedia Workshop](http://multimedia.journalism.berkeley.edu/) at UC Berkeley. It’s the latest incarnation of the [Did you know? presentation](http://shifthappens.wikispaces.com/History+of+the+Presentation) which has been doing the rounds since 2006 and it’s great.

In the context of journalism education, it highlights how we need to prepare students for jobs that may not yet exist. The time to do this is now.

A slide in the presentation really bought that home to me.

Shift happens grab

Scary stuff .

It occurred to me that those numbers where also indicative of just how far behind the other mediums were.  It would be interesting to see what the figures for print would be. But one thing is clear. Whilst we may be able to reflect on how we prepare our children for this world. For those of us already in it the time for preparation may have already gone.

All we can do now is live it and engage with it.