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So I was reading the [Stormhoek wine blog](http://www.stormhoek.com/blog/). ( the web2.0 wine company apparently)

Then I was checking my feeds and clicked to a post over at Shooting by numbers – Democratization of media – secret knowledge. Then I saw GapingVoid in the blog roll. That looks interesting. I click it.

Amongst other things Great little cartoons on the back of business cards by Hugh MacLeod. Who, it turns out is is “Marketing Strategist for Stormhoek, a small South African vineyard”

The Gods are telling me something about the way the weekend should go.