In his latest post he talks about using all the talents on the newsroom to get the best out of multimedia. Especially when it comes to script and voice over.
When I look at the big picture, I see that multimedia production doesn’t have to be an island unto itself. We can use the traditional newsroom structure of: A reporter writes and photographer handles the visuals. Except now it is: The reporter writes scripts and does voiceovers, and photographer (or multimedia producer) shoots and edits video. In the end, the production has more depth because it plays to the strengths of each person’s talent.