[![DNA](https://i1.wp.com/www.andydickinson.net/wp-content/uploads/2008/02/dna.jpg?w=220)](http://www.dna2008.com/)Posting has been light over the last few weeks as my teaching load has crept up and eaten head space. I need to get back in to the swing because the blogging opens up so many exciting opportunities.

The latest is an invite to be on a panel at the DNA2008 conference.

You can come and point and laugh as I sit on a panel on Tuesday afternoon called Newspaper video will die in 2008

2008 is the do or die year for online video in your media organization. In this session we will provide practical and strategic advice to make sure you don’t miss the boat on this one. How to use video, how to change staffing roles and expectations, the do’s and don’ts of online video.

If that has a familiar ring to it it’s because its one of my predictions for this year.

I’m lucky (and not a little freaked out) to be sharing  a stage with Chuck Fadley and Michael Rosenblum which puts me one part in the thick of it and two parts out of my depth.

Scary stuff.  You just spout this nonsense and before you know it you are in Brussels.

But it proves just how powerful this blogging stuff can be.

Blogging works

It’s a pause for thought for me as one of the things I’ve been doing is getting the students blogging. And it’s proving  tricky trying to convince them that there is some value in it.

Some get it, some get on with it because they have too. Some just don’t see the point.

Maybe it’s because their world is busy enough that they don’t want to expand their horizons. Maybe it’s the fear of the great digital unknown. Perhaps the silo mentality that still exists in the industry still permeates and they have taken their allocation for a future medium has already stuck.

Sorting Hat

Please, Please please make it ‘print journalist’

Do I miss the bit when they sign up and go through that scene in Harry Potter where they where a magic pork pie sorting hat  is placed on their heads and they are sifted in to mediums?Maybe I havn’t communicated just how quickly the digital divide is growing and how worried I am that they’ll be left on the wrong side.

Maybe I should be playing up the opportunities for world travel.

But while the opportunities are there, I’m going to enjoy it. So if you are at the DNA it would be great to hook up and try some of the beer.