UKjournalism obviously irked ITV news when they [questioned the approach](http://www.journalism.co.uk/2/articles/531166.php) that they had taken with their [‘behind the scenes’ vlogs](http://videoscribed.blip.tv/#729959)

Three things stand out in this vlog piece. First, it’s just like a traditional piece of broadcast news, presenter driven, sets constructed and people artificially placed to interview. Second, if there is a war about, it seems a very jolly one – no blood and guts, not too much slumming it for the ITV boys.

Third, there seems to be millions of them out there, using a tonne of kit. Why not just send a reporter with a lightweight camera and a laptop?

Ian Rumsey, head of output for ITV News defends the approach:

These vlogs are far from traditional broadcast news. They’re rougher, edgier, sometimes more opinionated and don’t cover the same territory as our news pieces.

Following the theme Rumsey explains the presence of presenters:

Of course, they’re presenter driven – the whole idea is that they are not a report but a piece of behind-the-scenes filming that features the lives and conditions of our correspondents on location.

OK, it’s a bit self-indulgent but an ITV ‘from our own correspondent’ may just work. Especially if they are going for that behind the scenes with our correspondents feel.

Even so, whilst they are a little rougher round the edges – although it is hard to refute Paul Bradshaws ‘on a jolly’ feel – they are still broadcast. Why? Because they are just video in a box. Where is the multimedia. The pictures, the text. All the context that you could wrap round the video on a web page.

Even without the millions of the BBC there is lots more that could be done in the vein of the beeb’s from our own corespondent web site. Make it video as part of a rich behind the scenes site rather than extra ‘webisodes’ of the news.