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“The only way to “do social media” is to embrace it, not just as something that’s tacked onto the back of a website, but as a method of actually doing whatever it is your business is.” Top stuff from Robin Hamman
(tags: [socialmedia](http://del.icio.us/digitaldickinson/socialmedia) [cybersoc](http://del.icio.us/digitaldickinson/cybersoc))