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Kevin May from [Travolution ](http://www.travolution.co.uk)talks to Martin Couzins (sorry I missed that Martin. Thanks Adam) on [Adam Tinworth](http://www.onemanandhisblog.com/archives/2008/03/kevin_may_on_digital_journalis.html)‘s blog about how he uses online to build the brand and the tools he uses.

As well as being gold to show to my students it’s also a good ad for using google alerts as a kind of reporting spider. I particularly like the way he talks about being part of the conversation – trying to get out there and join in the discussion around travel.