BBC Online needs a new content strategy. If there is an existing content strategy, it is impossible to discern it. The current offering is a massive, rambling construction – with hundreds of separate sites of hugely varying quality. The kindest thing to say about some of them is that they are unnecessary. BBC Online should concentrate on the core stuff: news, sport, weather (though I have never entirely understood why the BBC does weather), on-demand audio and video, programme support, education and corporate information. Do these things well and forget the rest.
Of course if one of the things that they chose to focus all their big guns on is news then be prepared for more grumbling from the newspapers about there* “unique position to spend on experimentation”*