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Image by Kaptain Kobold

What’s the story?

It’s a common question in journalism. But like so many things is the ‘story’ about to go?

Kevin Marsh has been pondering (and his pondering is worth noting) how his ‘announcement’ of the death of the story is coming back to bite him. It started in and article he wrote for the UKPG where he pondered on the way digital had made stories infinite:

Indeed, the idea of “the story” becomes meaningless – a learning-challenge-and-a-half when “the story” has been journalists’ major currency

Eek. If Kevin says the story is dead then obviously people will listen – and they have. And so in his blog post, Kevin is pretty bullish about the death of the story.

At one level – we journalists can’t escape the story as the unit of currency if for no other reason than one thing follows another and the conscious bit of the brain works in a linear fashion. At the same time, it’s also got to be our job – surely – to understand our audience’s need to navigate around our narratives and, crucially, to navigate back to our narratives when they themselves become the context, history and background for the next stor

Now, I couldn’t be happier that someone with clout is talking this way. I’ve been bashing my head against this one for a while. But I wouldn’t be so quick to ditch the ‘story’.

Article not story

As Kevin rightly says, what we know as a story in journalistic terms has ‘served us well’. But do we really mean story or are we really talking about an article or a package. Perhaps we need to take story back for what it is – the story – and not a description of the unit of publication.

The story of* ‘Watergate,Thalidomide, the Iraq deception’ *is not in the (admittedly Pulitzer prize winning) articles or reports. Its in the issues, lives and dynamic of the events. The journalism is a snapshot.

I’m talking a lot about the difference between a story and an article with my students at the moment. The first years, for example, are working in groups to cover a story. Between them they have to find a story and then decide what angle or issue each is going to cover in an article. I’m encouraging them to immerse themselves in the story, get inside it before putting pen to paper (or fingers to keys).

In the same way I hate giving word counts, I hate to think that they are simply fitting a story in to a deadline. As Marsh says in his UKPG article:

The thing is, “the story” is defined by an output deadline: “What can we find out and illustrate in the time we’ve got left?” There never was anything special about that particular iteration of those facts and that illustration, though we became very good at creating the illusion that there was.

Everyone has a story to tell

Getting everyone to see that illusion – the journalists new clothes – is a daunting task and perhaps an pointless one. It’s also worth noting the importance of deadlines. But in maybe the positive here is that in recognizing that the story is more than the article we write, it might encourage the media to engage more with those who are part of it – those in the community with stories to tell – earlier in the storytelling process.