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A great post by about enaging with web2.0 in stages

The time cost of Web 2.0 is not in product development but in product management, maintenance, and growth. It may take you only a few minutes to create a blog, but doing so means (hopefully) a commitment to frequent content posts. When you start any Web 2.0 initiative, you should think about what (and who) it’s going to require over its lifespan, not just pre-release.

Sage advice and that last point would be an especially good point for a lot of MSM organisations to remember.

I think i may have this made in to a poster or better still the learning outcomes of a new module.

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