Same as it ever was...
Adam Tinworth takes the hint from Laura at Journalism.co.uk and ponders the idea of performance related pay for journalists and unofficial blogging.
Online, we have the ability to see directly what overall contribution journalists are playing to the success of a publication. It’s fairly logical that any company would seek to give greater rewards to its best performers, and encourage others to respond more closely to user needs. The “one shot” purchase of a magazine has long concealed the fact that some parts of it go all but unread. On the internet, with decent metrics, you have nowhere to hide.
It’s a very valid point. I’m still wondering if that’s the kind of thing that is happening at the Telegraph and their ‘ownership of stories. But, as Adam points out, we need a bus load of better metrics before we go too far down that route. He also makes the very important point that journalists could learn from bloggers in paying more attention to what it is the audience likes.
That idea of understanding how your audience behaves and, shock-of shocks, perhaps behaving a bit more like them is a growing area of interest for me. The way that journalism interacts with it’s audience has to be a lot less hierarchical and open.
Don’t see us as immigrants, embrace us as enthusiastic adopters showing an openness to explore all the opportunity the wonderful web has to offer.
I like enthusiastic adopter. It has none of the suggestions that there was perhaps a collection of digital natives that inhabited this land before the mainstream media approached. I’ve always felt that being involved in this digital thing is a bit like a Talking Heads song. You may find yourself on the web and “you may ask yourself-well…how did I get here?”
Sarah’s post was also a great opportunity for Mark Comerford to comment on just why he doesnt like the whole idea as it has an inherent ageism in it. Digital natives are all young and tech savvy. Believe that and there lies trouble.
it leads employers to believe that by just recruiting young people they will be gathering a base for change. This is leading to young, tech savy people being placed in leadership positions without them having the journalistic skills to make good strategic choices.
More than 10% of UK mobile phone users accessed social networking websites such as Facebook, Bebo and MySpace via their handsets at least once a month in the first quarter of 2008,
Which makes for an interesting read in terms of that idea of getting the audience. It also makes for an interesting companion piece for a piece that picks up on a RIAA report on the way people get their music. Alex Patriquin writes about the growth in ‘Social music streaming’ on the Compete blog. It makes for interesting reading and I guess any smart music exec is already looking at how mobile+social networking+music sharing could just be the thing that unlocks the phone as a delivery platform for content They are , right?
And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right? …am I wrong?
And you may tell yourself
My god!…what have I done