I was pondering this as I read a nice post over at Jo Geary’s blog where she ponders the ‘value’ of print. In, what she calls, Quick, incoherent thought #4: the power of print (I like the number thing, makes it sound like a series of artworks)she questions the value of print in world where digital is cheaper. Does digital mean that people value print less?
Well, the people who queued outside The Washington Post for their special edition on Obama’s victory would tell you there was a value to print and it has been argued that this is proof that newspaper is still the format of choice for important events. “People didn’t print out the news on their computers”, goes the argument.
In fact Jo argues that in some cases the content is so valuable that it could go in a hard back book.
I have some sympathy with that view (despite my link bait title), the transient nature of the web is often its least appealing characteristics. But I think there is one key factor that makes newspapers, rather than books, a valuable platform and one that should thrive and it isn’t the keepsake value.
Would you bin a kindle?
For me the man on the train proved to me that the compelling feature of newspaper as a medium is that we are prepared to throw it away. Bin it, shred it, leave it on the bus. Whatever we do we are happy to spend money on it and then leave it.
That’s why I think Jo’s book idea is a good one. But it’s also why I think that the newspaper industry excitement (or maybe that should be panic driven hope) for the development of e-readers and digital paper is so, so wrong. I have actually heard newspaper managers talk about how things will be ‘all right’ once digital ink is sorted.Allowing people to download the daily newspaper to an e-reader or flexible screen may feel like it gives the industry back some of the monopoly on the distribution platform it thinks it needs to survive. But in reality it flies in the face of the way we consume and discard our daily news fix.
Maybe that’s just me. But I’m sure the man on the train would rather have his pile of paper.
Newspaper photo by Pete Ashton from Flickr