More marking today and I’m finding interesting things about Preston and the people there. I’m also learning a lot about what I need to teach people before they leave us for the uncertain “real-world”. We all learn from assignments in ivorytowerville.

So, whilst I digest tails of dogging (no, I’m not adding that to my tags), Chess, parks, boxing, teen pregnancy and the credit crunch here is the stuff that I’ve been distracting myself with.

Most of what I’ve been marking is stuff online so I was interested in a post from Sam Shepherd commenting on why subs are still vital(maybe more so) on the web in light of Press complaints commission ruling on the coverage of a mans suicide.“Standards, codes, ethics, quality; these rules still apply” I agree but perhaps that’s one of the tough pills to swallow in these leaner times. Perhaps we let the responsibility for that stuff slide. Time for individual journos to take back that skill?

Also pondering (or pontificating) on those leaner times is Paul Mason, economics editor of the BBC’s Newsnight programme and NUJ rep gives his views (on video) on the uncertain times ahead. Comment about this video has been sharp, particularly for his “pyjama bloggers” comment. But if you listen to the first 3 minutes that seems unfair .

Despite continuous goading by Tim Gopsil, Paul keeps his line. But 3 minutes in and Paul loses it. I think the question was worse than the rant that comes next* “what’s the difference between the stuff that trained journalists produce and the poor stuff that badly trained people produce”* What kind of a question is that!

Paul thinks that the union can be the gel that helps inform organisations going multimedia when the models are still not there. This does little to convince me that they can. Worse still it seems that the only way they can see to sustain the ‘craft of journalism’ is to help support the models that no longer work. Oooh, me blood is boiling just thinking about it.

A much better bet to get a handle on what we should be thinking about is Zac Echola’s Cutting the cords, bridging the gaps. Getting this online stuff is a journey not a destination and we have a while before industry aligns itself with the new audiences out there let alone those of us immersed in this stuff. Zac strikes a nice balance on this front and adds to the mix nicely. As does this post by Alex Gamela where he asks the media industry to think about whether this whole thing is about The vehicle, the road or the voyage

More intelligence on where we go next can be found at the Guardian who feature Clay Shirky’s predictions for the future of print and broadcast in the Guardian. For Print? Well *“The 500-year-old accident of economics occasioned by the printing press – high upfront cost and filtering happening at the source of publication – is over.” *and it don’t get much better for TV “The question is who figures out the business model that says it’s better to have 6 million passionate fans than 7 million bored ones?” Ouch.

In  a similar vein Telegraph digital editor Ed Rousell gives a dose of reality“For decades now, newspaper newsrooms have centered on “going to press,” which has meant pointing all efforts towards a single deadline that culminates in the publishing of a definitive version of a story.” And yet we still build the model round it. Shades of my mon0media funnel of despair come to haunt me.

By the way both of those links came via Mark Hamilton’s Daily Squibs -one of the most consistently useful things I read. Go see. It’s good pickings.

Go on! Shoo!