A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and – where appropriate – an apology published.
So says the Editors Code of practice from the PCC. There have been many ways that newspapers have dealt with this – more often than not in a corrections and clarifications section buried deep in the middle of the paper.
But I suppose we also need to start thinking about these things being buried deep behind the paywall. And if paywalls are the future then perhaps the PCC needs to think long and hard about the way it requires those at fault to say sorry and correct mistakes. It also made me think that we should all maybe pay a bit more attention as well.
Show me how good you are
If I am going to pay someone for this stuff then one of the things I should want to know is just how accurate their content is and how transparent they are.
I for one would like to see all corrections and clarifications made free and visible on all parts of media orgs websites before the paywall. That way I can make an informed choice.