Skillwalls not paywalls
It’s been something on my mind since the newsrewired conference a few weeks ago when the vexed debate of identity reared its head. That debate is best paraphrased as “grumblings on why people can’t be called a journalist” and left at that.
But the skillset visit and a chat with Francois Nel about onions and data, pushed it to the front of my thinking again.
The best way I can sum-up where that thinking has got me is Skillwalls.
A skillwall is the best way I have found to balance the argument (in my head) of what sets journalists apart with the issue of what will people pay for.
In terms of the ‘definition’ debate a journalist would be defined by which skills your average punter/blogger/anyone-you-don’t-want-to-call-a-journo does not have or is unwilling to develop. The skillwall is too high or too much effort to climb.
Skillwalls help define the paywall debate for me in terms that are more tangiable. People will pay for stuff that they can’t do themselves. If you have the skills to do that ,they may pay you. Thinking about it as a skill issue works better for me than trying to assess a value proposition.
The web has become a place where people can do things – it enables. The successful sites are those that enable them to do things it would be hard to do otherwise. Things that would take new skills.
Skills Vs. experience****or Skills and Experience
This is where it gets difficult for the industry and why I think recent discussions have been so interesting for me. Yes, the knowledge and experience is valuable but is it a skill? Is going to lots of council meetings a skill? Is knowing the PM’s press secretary a skill? Valuable, yes, but a skill? No. Being able to get that stuff online in an interesting way is.
Unless you can do one people won’t see the value of the other.
It’s easy to be dismissive of skills. They can be seen as functional, low level things. But skills* enable*. Get over the skillwall of data gathering on the web and you can add the *value *of your knowledge and experience.
Of course a skillwall is not an exclusive or all encompassing barrier. It’s a peculiar new obstacle/challenge that digital has thrown our way. But it’s also a powerful opportunity for journalists to exploit.
So where is your skillwall and what are you going to do to get over it?