Editorial and commercial: Part of a journalists job description
In a sign of the times, the ad also says: “The ability to identify editorial and commercial opportunities is key” as well as an excellent knowledge “of contemporary social media and a solid understanding of multimedia gathering”.
I wish I had that with me yesterday when I talked to third-year students about convergence. I talked about how convergence contributed to the problems paying for journalism (both consumer and provider).
I mentioned how this issue was not a rarified one, distant from the journalistic process. Its going to have a very real impact, especially as hyperlocal grows. And, of course process,will have to change to accept that.
To illustrate that point I used a quote from ‘godfather of hyperlocal’ Rick Waghorn talking to The Independent about the nervousness of journalists when it comes to ‘things commercial’
They really don’t like the idea of knocking on the door and asking for an advert. Fascinating that those same journalists will knock on a door after a teenage boy is killed in a road accident. They see that as part of their journalistic DNA. Ask that same journalist to knock on the door and ask for a ten pound a week advert and its ‘that’s not my job’. I think it will be their job on a level. Certainly on that local level anyway. We have to master new skills and from mastering new skills there will come a demand for new tools.
I pithily commented that in the future would have to do a death knock and add that for 10 quid you’d could do a really nice job on a obituary.
That’s a step too far, I know. But maybe the job ad goes some way to proving both of us right (and what many of us already know) the economics of news is everyones business, especially journalists.