Imagine the scene. I’m on the bus. I’ve found a seat that isn’t near the bloke who shouts at cars and smells vaguely of rabbits. My headphones are in (but not too loud,of course).

I take out my copy of the Birmingham Post and open it up. Scanning around the page I see an article that catches my eye. But just before I start reading…the person sat behind me pulls out a pot of wallpaper paste and slathers a great billboard poster across the top of the page.

It turns out that in scanning around I inadvertently caught the eye of an advert nestling in the corner of the page.

Sound plausable? No I didn’t think so.

So please stop doing it on your bloody websites newspaper people.

That is all.