It's not SEO it's human linkbait
[https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Quinoa_closeup.jpg/640px-Quinoa_closeup.jpg]
As optimisation (and seo) are on my mind at the moment
[http://digidickinson.net/2013/03/01/ivory-tower-dispatch-headlines-seo-and-wordpress-com/]
, it was nice to see an article on the fears of populism in the age of search